September Book Review
"The End of Wall Street"
by Roger Lowenstein, The Penguin Press, 2010
A very readable and thorough account of the Great Meltdown which, we
hoped was titled prophetically. Since we know now that Wall Street
is the same gang of thugs, thieves and miscreants they always have
been, we can recommend this as the best reckoning of how we got
where we got that’s been published.
Unicorn Rating: 4 out of 5
Security Valuations
Unicorn Equity Analysts is a small cadre of like minded independent stock investors applying their collective skill, wit, wisdom and humor to provide valuation analysis on common stocks of public American companies.
Our approach is founded in the concept that the best future returns in the market are found in average American cities, selling coffee, collecting garbage and plying the business of America to average Americans. We believe that great wealth comes through hard work and there is no greater source of wealth generation than the stock market, with the greatest benefits resulting from informed decisions.
Requests for valuation come from Americans (mostly) across the country who see the widget makers, sewer cleanings, road pavers and other unwashed masses that actually produce economic value. UEA performs a traditional valuation based on the company financials (first and foremost) in context of our worldview, mingles in research about the sector and industry and then vets that stew internally. We report back a conclusion about whether the company is over-valued (share price is too high compared to intrinsic value), under-valued (intrinsic value is higher than the share price), or fairly valued.
Macroeconomic Analysis
Conventional wisdom among economists (which is rarely either) is playing with numbers from the past allows them to “forecast” the future – which is why 80%+ of all economic forecasts prove out wrong. Given their track record, we would prefer using soothsayers, tea leaf readers and clairvoyants to economists in our decision making.
UEA starts all analysis at the opposite end of the spectrum with people. Our macroeconomic work extends historical facts and focus from what has been to what likely will be, recognizing that institutions very rarely change quickly or in radical directions. From this basis, we apply disciplined financial analysis to suggest what can (or can’t) happen and reasoned political analysis to suggest what is likely (or not likely) to happen.
Interested in China, Currency Issues or Other Global Situations?
Unicorn Equity Analysts now have available a selection of our white papers:
“China – The Coming Implosion” - $45.00
“Buying and Selling Countries – Currency Manipulation and Impact” - $35.00
“Too Small for Global – Methods for Small Business” - $50.00
(All prices in USD)
Our small business clients look to UEA for solid, fundamental research into areas of macroeconomic influences affecting their region, business, industry or sector without all the fluff and nonsense for which the big firms charge.
We understand small business. The need for global understanding, investment strategies, and opportunities for expansion are more real in this tighter, hyper-competitive world than ever. We strive to simplify and clarify key central elements and enhance the quality of decision making for our business clients.
Academic Standards
All UEA research is cited, noted and relies on high level original documentation with a mix of timely and insightful news articles, opinion when it is credible and proven reliable and input from our worldwide network of contacts.